Noel Yeo | Independent Creative Director & Writer | Spotify, Google, Nike


Born and raised in Singapore, I began my career as a copywriter intern at Wieden+Kennedy in Portland before returning home to continue in advertising.

I spent much of my early career at Bartle Bogle Hegarty, becoming the agency’s first digital creative director — back when people still had “digital” in their titles. At BBH, I led YourSingapore, a tourism campaign for my home country and a long-held personal dream.

In 2013, I moved to Los Angeles to join 72andSunny as Lead Writer on Google. There, I helped launch the first campaign for “Ok Google”, which won a Webby People’s Voice Award.

In 2017, I joined Spotify in New York as a founding member of its in-house agency, which won In-House Agency of the Year. Our work included the multiple Cannes Gold-winning David Bowie Is Here subway takeover, the Let the Song Play films, and Pet Playlists — the algorithmic music generator that also won a Webby People’s Voice Award.

In 2021, I returned to Wieden+Kennedy to lead the Uber account. I later built Bodega, W+K’s in-house social agency, growing it from 3 to 25 people. Bodega’s campaign for Nike's 50th Anniversary broke app records and helped drive a No. 1 trending song on TikTok, beating Post Malone and The xx.

In the summer of ’23, I went independent.

tl;dr Noel Yeo is a creative director and writer with 20+ years of international experience making culturally resonant work for brands including Spotify, Google, Nike, Uber, and Singapore Tourism. Born and raised in Singapore, he was a founding member of Spotify’s In-House Agency of the Year, helped launch the first “Ok Google” campaign, and built Wieden+Kennedy Portland’s social agency, Bodega, growing it from 3 to 25 people. His work has been recognized by Cannes Lions, D&AD, The One Show, and the Webby Awards, where he has twice won the People’s Voice Award.


Resume

EXPERIENCE
Independent Creative Director and Writer, Sep 2023 – present
Group Creative Director for Wieden+Kennedy, Portland, Apr 2021 – Jun 2023
Creative Director for Spotify, New York, Mar 2017 – Mar 2021
Lead Writer / ACD for 72andSunny, Los Angeles, Sep 2013 – Oct 2016
Creative Director for Bartle Bogle Hegarty, Singapore, May 2010 – May 2012
Digital Creative Director for Bartle Bogle Hegarty, Singapore, Oct 2008 – Apr 2010
Senior Copywriter for OgilvyOne Worldwide, Singapore, Aug 2007 – Oct 2008
Senior Copywriter for Bartle Bogle Hegarty, Singapore, Oct 2006 – Jun 2007
Senior Copywriter for M&C Saatchi, Singapore, Feb 2005 – Jun 2006
Copywriter for Bartle Bogle Hegarty, Singapore, Apr 2003 – Jan 2005
Copywriter for Gosh Advertising, Singapore, Jan 2001 – Mar 2003
Copywriter Intern for Wieden+Kennedy, Portland, Jun 2000 – Aug 2000

EDUCATION
Bachelor of Science in Journalism and Communication (Advertising concentration, Minor in English), University of Oregon Sep 1997 – May 2000

AWARDS
(Selected Highlights)

Cannes Lions:
• Gold (Entertainment for Music)
• Gold (Media)
• Silver (TV/Cinema Film)
• Bronze (Online Film)

Webby Awards:
• Two-time People’s Voice Winner for Integrated Campaigns (2015, 2020)

D&AD:
• Yellow Pencil (Press & Outdoor / Free Format Poster)
• Yellow Pencil (Interactive Sites)
• Graphite Pencil (Experiential / Public Environments)
• Wood Pencil ×3 (Out-of-Home, Art Direction, Film Advertising)

One Show:
• Gold (Design - Out of Home - Series)
• Silver ×3 (Brand Installations, Art Direction, Design)
• Bronze ×4 (Branded Entertainment, Film Craft, Experiential)
• Multiple Merit Awards across Design, Film, Outdoor, and Innovation

MENTOR
2015: One Club Creative Boot Camp LA

JURY
2012: Clio Awards Film Jury • 2011: Hong Kong Kam Fan Awards


Email
[email protected]


LinkedIn
https://www.linkedin.com/in/noelyeo/