Curiosity is a beautiful thing. We wanted Google to feel like it was there for every question, ready to answer the moment it came to mind.

The campaign paired a film designed to inspire more questioning with a special National Geographic partnership. In the magazine, editorial articles appeared on the left-hand page, with a related question for Google on the right.

Anthem: 60 seconds

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Contextual ads: article on the left, question for Google on the right.



Credits
Lead Writer: Noel Yeo
Lead Designer: Christian Lopez
Writer: Dave Carlson
Designer: Eron Broughton
Creative Technologist: Nick Marx
Creative Director: Claire Morrisey, Gavin Milner
Group Creative Director: Matt Murphy
Agency: 72andSunny
Client: Google