This spot launched in April 2021, a full year into the pandemic, when much of the world was still in lockdown.

We kept the scenes of loved ones hugging, birthdays being celebrated, and friends reuniting deliberately timeless, inviting viewers to imagine what could be.

Are we looking back at a world that once was, or forward to the one waiting for us?



Credits
Creative Director: Noel Yeo
Copywriter: Caio Mattoso
Art Director: Rodrigo Mendes
Agency: Wieden+Kennedy
Client: Uber