Tipping isn’t practiced in Singapore, so how do you show appreciation for good service?

We built a Rube Goldberg–inspired machine powered by Facebook Likes. Each Like drops a $1 coin into a tip jar in real time and counts as a vote for your favorite service establishment. The place with the most votes wins the tip.

Singapore's Biggest Tip Jar was built to promote the second season of Can You Serve, a reality TV series designed to raise customer service standards in Singapore.

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Singapore’s Biggest Tip Jar
Mechanical Design

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Singapore’s Biggest Tip Jar
Interface Design

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Singapore’s Biggest Tip Jar
The Making Of




Awards
One Show Entertainment 2012: Events & Installation Merit
Webby Awards 2012: Official Honoree for Mobile & Experience Marketing
Spikes Asia 2012: Best Use of Digital Media in a Promotional Campaign Bronze
Singapore Advertising Hall of Fame 2011: Digital Campaign of the Year
Singapore Advertising Hall of Fame 2011: Media Campaign Plan of the Year


Credits
Copywriter: Keith Kwek
Art Director: Ngai Arh-Chun, Ken Choo
Creative Director: Noel Yeo, Shawn Loo
Agency: BBH Asia Pacific
Client: Singapore Tourism Board