Australia is one of Singapore’s biggest tourism markets — big enough that we were briefed to make a campaign for Down Under alone. Aussies already know Singapore. They can also take a joke. So we told them to get lost.

---

Hey Aussie, Get Lost
Online Film

---

Hey Aussie, Get Lost
Get Lost Map


Subway station names were replaced with what each area is most famous for.



Credits
Copywriter: Dave Thackray, Alex Lim
Art Director: Paul Downs, Kenneth Foo
Creative Director: Noel Yeo, Shawn Loo
Designer: Shawn Loo, Kenneth Foo
Agency: BBH Asia Pacific
Client: Singapore Tourism Board