Money has always come with conditions — opening hours, borders, somebody else’s permission. Working with Circle, we framed USDC as a technological invention before a financial instrument, then built its first brand campaign on that idea. Money Is Now Open.

Teaser: 15 seconds



Film: 60 seconds





Credits
Creative Director: Noel Yeo, Andy Hekimian
Copywriter: Noel Yeo
Art Director: Noahamin Taye, Alessandro Caire
VP Creative & Brand: Cameron Ewing
Company: Circle Technology