Some dog owners leave the radio on when they head out, so their pets aren’t sitting in a silent flat. That observation became Pet Playlists: tell it what your animal is like, and it builds a playlist made for them.

Results
• 4+ billion global press impressions
• 2+ million Pet Playlists created
• Coverage in over 4,000 global news outlets
• Over $61 million in earned media





Site




Social




OOH




Films








On-platform
Curated playlists, including one Ozzy made for his dog, Rocky.



Awards
Webby Awards 2020: People’s Voice Winner
FWA 2020: Site of the Day

Credits
Creative Director / Copywriter: Noel Yeo
Design Director / Art Director: Ellen Pai
Senior Producer: Zack Grant
Developer: Gandalf Hernandez
Brand Director: Payman Kassale
Group Creative Director: Dan Brill
Executive Creative Director: Alex Bodman
Illustrator: Le Cube
Production House: Stink Studios
Agency: Spotify
Client: Spotify