To celebrate 50 years of Nike, we brought back Mars Blackmon (Spike Lee) for a chess match against Zimmie, a Gen-Z challenger. Mars recalls the great Nike athletes of the past, saying he’s “seen it all.” Zimmie fires back: he “ain’t seen nothing yet.”



That was the film. This was the TikTok:



We invited the world to show what “ain’t seen nothing yet” looked like. Here are a few highlights from the 67,500 videos created:



As a bonus, we ended up with a No. 1 song on TikTok — beating Post Malone and The xx.



Credits
Creative Director: Noel Yeo
Art Director: Karen Zack
Copywriter: Farha Chowdhury
Showrunner: Dom Tunon
Head of Social: John Dempsey
Agency: Wieden+Kennedy
Client: Nike